Customer loyalty: toward an integrated conceptual framework. Retrieved December 15, 2022, retrieved from translated from Japanese.Īssael, H. Keyword: addiction, gacha system, microtransaction, mobile games, online games Subsequently, our findings indicate that most Gacha game players have repeatedly participated in the microtransaction for the monthly membership subscription in order to receive member-exclusive rewards for them to spend on the character they wanted. Questionnaires regarding the players’ addiction to microtransaction as well as the system were provided to young adults. The appeal of Gacha system lies in the presence of rare items amongst many ordinary ones that can only be obtained either by luck or microtransaction, hence the addiction that follows.
Gacha is a gaming system that relies on the player’s luck on getting their most desired item or character, with the term originating in Japan around 1960s from Gashapon or Gachapon, referring to a variety of vending machines which dispensed encapsulated toys with different rarities people can get in random, and is also currently one of many well-known systems existing within mainstream online games.
